consumer brands
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We make the quality of life greenerIn the consumer segment COMPO offers a complete product range for home and garden that goes from potting soils and plant care products through to garden fertilisers, lawn fertilisers, lawn grass seeds, and plant protection products. Traditionally, COMPO SANA potting soils have represented the most important product group. In addition, the plant protection product group is gaining in importance throughout Europe. By launching innovative products in recent years, COMPO has been able to expand its market share in this market segment successfully and will continue to pursue this growth strategy consistently. In the area of fertilisers, efficient long-term fertilisers are offered for the convenient and effective supply of nutrients for an entire gardening season. Moreover COMPO has succeeded in profiting from the growth trend towards organic and biological products with its range of natural fertilisers. Being consistent in pursuing trends and consumer needs has turned COMPO into the market leader in continental Europe. Local differences and requirements are taken into account with country-specific brands and product assortments. Besides the brand COMPO, the international brand portfolio of the COMPO group comprises further strong international brands with a high degree of brand awareness in Europe, corresponding to the national characteristics of the market and sales channels. These include the brands Algoflash, Gesal, Resolva and VOROX. Innovations promote brand loyaltyCOMPO is intensively researching new solutions for hobby gardeners for more than 55 years. The innovation transfer from the professional to the consumer sector is thus a good platform on which to do so. At the same time, COMPO continues to work on innovative packaging and dosing systems. This easy product handling offers a clear benefit to the consumer and represents a commercial sales advantage. COMPO’s intelligent packaging concepts have been repeatedly awarded both national and international packaging prizes through the years. |
